Jones + Partners

A purpose-led industrial design studio crafting innovative, user-cantered products that balance creativity, strategy, and commercial success – trusted by global brands for over 25 years.

Jones + Partners was founded in 2000 by Craig Jones, following nearly a decade of experience in the design industry. With a desire to take a more purposeful and independent path, Craig explored freelance opportunities across a diverse range of sectors – from bespoke interiors for London-based creatives, to product design for Formula One teams and early concept development for furniture brands. This exploratory phase laid the foundations for a design studio built on adaptability, curiosity, and strategic thinking.

After time spent travelling and a brief but formative stint with Herman Miller in Sydney, Craig returned to the UK to establish Jones + Partners. From day one, the studio has been guided by a clear belief: that good design is both intentional and impactful.

Over the past 25 years, we’ve grown into a multi-disciplinary studio known for crafting commercially successful, user-cantered products. We’ve had the privilege of working with some of the world’s most respected contract furniture companies – Herman Miller, Humanscale, Haworth, and Teknion – and we continue to build long-term partnerships grounded in trust, creativity, and results.

In the past decade, our reach has expanded across new sectors and territories. We now work extensively within Acoustics, Consumer Goods, Lighting, and Electronics, while 2025 marks our exciting entry into the Sports sector – where we’re exploring bold, new innovations designed for performance and purpose.